Welcome to Winning With Analytics

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Dr Bill Gerrard holds degrees in economics from the University of Aberdeen, Trinity College, Cambridge, and the University of York. Bill is currently Professor of Business Management at Leeds University Business School. Bill started his career as a business analyst at Unilever before moving into academia. Bill has published academic papers in the methodology of economics, Keynesian economics, sports economics and sport management. Bill has developed the use of data analysis within an evidence-based approach to coaching in a variety of sports including football, rugby league and rugby union. Bill was a data analyst in Dutch football for AZ Alkmaar (2014-19). He has also worked as a data analyst in Premiership Rugby with both Saracens (2010-15) and London Irish (2017-18). Bill has provided data analysis for the SkySports coverage of Super League (rugby league) as well as working with various UK football clubs, an Australian rugby league team, a South African rugby union team, Billy Beane and the Oakland A’s ownership group, and British Olympic Cycling. Bill holds the UEFA B football coaching licence and has acted as an expert witness in several sports legal cases. His current research is focused on (i) the catastrophic disruption of global supply chains; and (ii) a pragmatist re-interpretation of Keynes’s General Theory.

In an evaluation of his impact on the application of analytics in the sports industry, Saracens commented that Bill’s contribution is “seen by the entire club as a unique point of difference that has made Saracens one of the leading clubs in European rugby”, “a game changing impact on conduct” and “an integral part of the sustained success”. Billy Beane wrote that Bill’s work has “not only benefitted [Oakland Athletics] but the sports industry as a whole”.